Thursday, June 24, 2010

Clothing Production Done Democratically



I just stumbled upon (no, not using StumbleUpon) a post about a new site called Garmz.com, an Austrian-based startup that allows designers to upload designs, voted upon by readers, with the most popular designs being produced by the website.

It seems the most difficult part of breaking into the fashion world is transforming ideas into products, and that's where Garmz.com comes to the rescue.
"Starting a fashion label is a long and expensive process with a wicked learning curve. Add a lack of adequate outlets to begin production and it becomes even more of a daunting task. In fact, the difference between the successful designers and never-weres can be traced to this stage in development. [...] The one crucial difference we see in Garmz is that they seem to already have their production chain mapped out with promises that they will produce winning pieces through their vendors in Eastern Europe and sell finished items on the site. As well, fashion designers can set their own selling prices, margins, and cuts per sale; an open model that favors the creator." - Afingo.com
I can imagine a site like this helping to launch successful designers who otherwise
might not get that break they so desperately need. The site is still in preview right now, but promises to be up and running in August. Garmz.com

Thursday, June 17, 2010

San Diego and Las Vegas get Luxury Wardrobe Storage and Valet Service

I just found some more coverage we've recently received online!

San Diego Modern Luxury highlighted our partnership with Margaret's, "whose garment care is so legendary we know at least one NYC editor who mails her clothes to them for cleaning." Check it out here!

The Las Vegas Review-Journal called our service a "godsend" for those who travel frequently and "loathe the packing process, no matter how well-coordinated their system."

I think our vice president puts it best: “Our clients are definitely passionate about what they have in their closets,” Greenberg says. “You wouldn’t buy a Bentley and park it in a cheap garage.” Find the full article here.

Tuesday, June 8, 2010

Wardrobe Management Service Helps Well-Dressed Texans

"Does your passion for fashion exceed your closet space? Is packing a chore when you’ve got a black-tie event in Miami one week and skiing in Gstaad the next?" The Star-Telegram asks these questions in the feature, Things We Love for June and July. If you answered yes to either (or both!) then the Telegram has the solution for you: Garde Robe.

They always say everything's bigger in Texas - wardrobes too! Thanks for the coverage :)

Friday, June 4, 2010

San Diego Stylist Shares Luxury Wardrobe Storage Service

Mahjuba Levine is San Diego’s own reverent personal and fashion wardrobe stylist. With Mahjuba’s extensive background in fashion and styling, her work for print has appeared in various local and national publications. In 2002,Closet Therapy was launched and since continued to help many women and men build there confidence through creating a wardrobe that is essential to their everyday life.

Mahjuba recently had a chance to check out Garde Robe in San Diego, one of our four new locations. "This is a dream come true for fashion devotees with extensive seasonal wardrobe, priceless evening wear and accessories," says Mahjuba. "I am often working in closets with limited space and amazed at what people can fit into these spaces. Garde Robe will be the future in how we store and take care of our cherished wardrobe." Well, it looks like the future is here!
Check out her blog here.

Thursday, June 3, 2010

Want a diva wardrobe but don't have the closet storage for one?

That's what Candice Shih @ The Orange County Register asked. Her answer? Garde Robe!!! Highlighting our partnership with Margaret's Cleaners, OCR has a nice little rundown on what we do, with our services now available in Las Vegas, Los Angeles, Orange County, and San Diego.

Thanks for the coverage Candice!